So this is kind of creepy. I’m really glad that I started school in 2005 (one of the first year my campus had FB anyway), and I’m nearing the end of grad school now. I don’t like this trend, I don’t think children understand the complexity of the network they are on and the consequences of their posts. You can’t expect all 16 year olds (or younger) to sanitize their thoughts for social media. To penalize them for it seems unfair. It’ll be interesting to see how the group directly younger than me (who, say, had a smart phone/high speed internet/several social media accounts from the time they were 12) deals with this over time.
I find myself defending Twitter more and more now. I was in a Communication course and my professor was complaining that anyone can post statements as information without any sourcing. This is the argument that I would have used if I had known it:
“Only about .05% of Total Twitter Population (20,000 Elite users) attract almost 50% of the attention on Twitter. These elite users represent media, celebrities, and other organizations.
I was all about this infographic until it tried to tell me that 78% of Americans watch local news, 73% watch national news and 50% read their local newspapers.
I’m not sure if this is an example of why self reporting your news habit is a terrible measure, or if they used some wonky sample, but there are no way any of those numbers are true. It’s been a fair few moons since newspaper readership has been at 50%.
This also represents the problem with infographics, the visualization of data can misrepresent the real issues. And you should always cite your sources, any second rate undergrad knows that.
Brand Interactions Occur Predominately on Facebook
Among the 25% of respondents that have followed a company in social media, 80% have done so via Facebook. Just 6% have done so on Twitter. This raises an interesting question about companies’ efforts to attract followers on Twitter vs. similar efforts to acquire “likes” on Facebook. Based on this data, it would seem that consumers are perhaps most interested in that type of interaction via Facebook, reserving Twitter for customer service issues (as other research has suggested, most notably from ExactTarget – a client).
Sorry for the barrage of social media stuff today, I can’t promise that it won’t continue, but I thought this was interesting enough to share. It’s something that I already knew, but it’s nice to see numbers to back up what I was seeing
I still think Millennials are getting the raw end of this deal. More people getting degrees + more jobs require degrees + degrees costs more money + top entry level jobs are more competitive = 33% chance I live in a cardboard box in 3 months when I graduate. Maybe my MA will keep the rain out of my face.
I know it’s likely just me, but I don’t get the phenomenal success of YouTube as a social media site. I don’t understand how people waste hours on it and I likely never will. Then again I was never a fan of America’s Funniest Home Videos and I’m not a fan of people getting kicked in the groin (I know, I know, a gross oversimplification of the comedy found on YouTube, but I’m sticking with it).
Either way, that’s a ton of video/data, I didn’t realize it was pushing out quite so much information.